michelle mccormick.jpg

I’ve been helping people achieve their goals since 2008.

I started my career advising college students. I loved the work, and it felt like my calling. Within a few years, I managed a team of advisors, built new academic programs, and was responsible for the success of thousands of students. 

Eventually, I wanted to start a business that provided career coaching to professionals. So, I hired a coach, prepared for the transition, and made the leap in 2014. Since then, I've had the honor of helping hundreds of people pivot in their careers, pursue creative projects, start businesses, publish their work, and more. 

I'm also the owner of Grateful Daily, a candle company inspired by the power of gratitude. 

Education

B.A. in Sociology, University of California Irvine
Minors in Gender & Sexuality Studies and African-American Studies
Certificates in Planning & Human Services and Diversity

M.S. Justice, Concentration in Media, Technology, and Culture, Arizona State University.
Thesis (published): Social media as a tool for self-expression and agency for young marginalized girls in Los Angeles

I completed my first coach training in 2013 and follow the Co-Active Coaching Model, which means I use self-awareness, communication, and action as tools to create clarity, connection, fulfillment, and success.